In this episode the team takes a look back at what they learned in 2014. Does your content have a life in traditional media?  Do you have the right social media policies in place? Is it really a case that companies recognising the importance of consistency with content creation and utilising editorial calendars have the best results? Continue reading

In this episode the Brand Newsroom team asks ‘how social is your business?’ Yes, you may well be using it for marketing purposes, but to what extent are you using it across the board?

For example, internal communication or recruiting? James Lush, Nic Hayes and Sarah Mitchell are joined by guest Simon te Brinke, author of the Little book of social business to discuss the growing opportunities that businesses are faced with. Continue reading

In this episode we discuss how traditional media still has the edge when it comes to trust. But the space is changing rapidly with more people turning to social media for their news updates. Is this a trend we’ll see more of? And how can Brands seize these opportunities. Plus why aren’t journalists responding to your story pitches? We’ll discuss the main reasons why you are missing out and how easy it is to get it right!

Links you might need

11 Reasons why journalists don’t reply to your pitches

Newspapers, TV more trusted than social media, blogs

Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

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