Research from The Economist Group shows a big difference between how marketing departments are implementing content marketing strategies and what the C-Suite wants. Nic Hayes, Sarah Mitchell and James Lush discuss how to engage with the influencers in their language and tell you what content you should be producing for top executives. Continue reading
The Brand Newsroom team debates the merits of Metro Train’s Dumb Ways to Die project from the viewpoint of content marketing, PR and broadcasting. Was the campaign a success? A recent opinion piece in Mumbrella calls into question whether the multiple award-winning campaign was effective in reducing train accidents and improving rail safety. Is Dumb Ways to Die marketing or is it entertainment?