Content marketing is rapidly growing in popularity among businesses, yet there are still people out there who say they don’t ‘get’ content marketing. According to industry experts, those who report poor results from content marketing initiatives seem to fail in several common areas.

Joe PulizziThis week the Brand Newsroom team are joined by content marketing evangelist Joe Pulizzi, founder of the Content Marketing Institute. Joe has spent 15 years working in the world of content marketing so when it comes to businesses struggling with content he’s really seen it all. In this episode, he speaks about the areas he frequently sees businesses fall down in when it comes to content marketing.

Despite the common areas of error, Joe also has several success stories to share, not just from those businesses that had millions of dollars backing them, but also from those who started from nothing and amounted to huge success through content marketing.


Content Marketing Institute

Content Marketing World


Research firm eMarketer have predicted that by 2017, the global social network audience will total 2.55 billion. With a global audience of this size, and with portable access across many devices, these figures indicate social media will continue to be a vital tool in reaching your desired market.

However, social media is a lot more complicated than it used to be. It’s no longer as simple as setting up a Twitter account, and it is certainly no longer ‘free to use’ for businesses. Love it or hate it, social media can be a key method for distributing your content marketing efforts. So how should you invest in social media?

The Brand Newsroom team discuss their personal experiences and professional expertise surrounding social media. James Lush, Sarah Mitchell and Nic Hayes agree that a social media strategy is a waste of time and resources, and yet, also agree getting a professional opinion on your social media is a wise choice. How do you achieve the balance?


Why Paying for Social is Better Than Doing Social


Do you use stock photography in your content marketing? This week’s guests, professional photographers Julian Masters and Paul Pichugin of Immersive Images believe stock photos aren’t always the best option for brand communications despite their low cost.

Good quality photography is more important to your content than you may think, even in written content. So what are your alternatives, and how do they compare in terms of cost and time commitment? Paul and Julian share key insights and tips about how and where to invest in photography.

Julian and Paul work with many businesses all across Australia. They join the Brand Newsroom team to discuss the role images can play in your content marketing, and offer advice for your own choices in photography.


Image Brief

What is the future of brand journalism? Look to the universities and you’ll see the impact content marketing is having. Traditional media is dealing with the same demands and pressures brands face every day. Journalism is no longer the domain of broadcasters and journalists, content creators of every kind are coming through universities.

This is good news for companies with content marketing initiatives. The more people trained to work in digital media jobs, the more opportunities for companies to find trained professionals with good storytelling skills.

Jo McManus runs the postgraduate Broadcasting course at Edith Cowan University in Perth. She joins the Brand Newsroom team to discuss modern broadcast journalism and how educators are preparing students for careers.


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