This week the Brand Newsroom team are joined by content marketing evangelist Joe Pulizzi, founder of the Content Marketing Institute. Joe has spent 15 years working in the world of content marketing so when it comes to businesses struggling with content he’s really seen it all. In this episode, he speaks about the areas he frequently sees businesses fall down in when it comes to content marketing. Continue reading

Do you use stock photography in your content marketing? This week’s guests, professional photographers Julian Masters and Paul Pichugin of Immersive Images believe stock photos aren’t always the best option for brand communications despite their low cost. They join the Brand Newsroom team to discuss the role images can play in your content marketing, and offer advice for your own choices in photography. Continue reading