How often should you be changing your website? Due to ever-changing Google algorithms, companies often have to make edits just to ensure they aren’t left behind in search results. In addition, the increasing consumer appetite for better experiences demands rapid changes.

Despite this, the Brand Newsroom team observe we have all been guilty of having a website that isn’t quite up to scratch.. How should brands ensure they’re making the best first impression online?

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How does your brand approach in-house production and outsourcing? When it comes to content creation, every brand is faced with the choice of what to do in-house and what to outsource. How does a brand achieve the right mix?

According to the Brand Newsroom team, brands should analyse their processes in terms of time, cost and quality. There isn’t a one-size-fits-all solution for the perfect ratio. Indicators within every organisation will point towards certain choices.

How much of our brand values should we be publicly sharing? While it’s commonly agreed that honesty creates the most effective content, should marketers be wary of crossing a line between authenticity and over-sharing?

A recent press release from Hubspot was in the spotlight for it’s unusually honest approach. The Brand Newsroom team discuss whether or not this was a PR failure or a move to stay ahead of the gossip How much should brands expose when it comes to their unflattering personal stories?

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Hubspot Appoints Kipp Bodnar as Chief Marketing Officer

 

Do you have a story to tell about your content marketing journey? Ryan Northover, Marketing Strategist at Ventura Home Group, joins the Brand Newsroom team to talk about building content brands. Ventura have been particularly successful with content marketing even though Ryan and his team faced some challenges along the way.

How did Ryan and his team convert upper management to move away from traditional tactics? How does he measure content marketing ROI and how does he find the quality of content marketing leads? Ryan shares insight and advice for content marketing success.

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