In any digital project there are considerations to be made when selecting a team. Should your team be project managed in-house, or should you outsource to an agency? Should you choose a local designer, or opt for a designer in another country for a lower fee?

This week the Brand Newsroom team clear the air. In response to a question sent to them from a listener, the team offer their own advice and experiences when it comes to selecting a project team. According to James, Sarah and Nic, there are certain things to look out for to get the biggest bang for your buck.

 

Now that Content Marketing World USA has packed up for another year, what can we take away from the event? This week the Brand Newsroom team discuss highlights and standouts from Content Marketing World 2015, in light of Sarah Mitchell’s return from presenting at the event.

How should Australian marketers feel now that Content Marketing World will no longer be returning to Sydney? The team weigh in on the difference between Australia and the USA in this space, and what we can expect for the future.

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The age of digital technology has enabled brands to reach new heights when it comes to building audiences. But with new opportunities comes new challenges, and when you have a global audience, how do you create content to target individual customer needs?

This week the Brand Newsroom team discuss how to create localised content that appeals to a global audience. Too often, marketers adopt a one-size-fits-all approach to their marketing which is almost always ineffective. There are several easy fixes you can implement to acknowledge the individuality of your customers.

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Bernadette Jiwa: The Story of Telling blog

Content Marketing World

 

This week the Brand Newsroom podcast marked it’s first birthday, and amongst the celebrations the team hosted their first Blab. Their venture into a new social medium highlighted the increasing number of channels available, and the increasing amount of content being produced; so what does this mean for brands?

Do new social channels open up new opportunities, or do they simply cause new distractions? According to the team, it’s all about your strategy.

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Has your business been reviewed online? From a marketing perspective, review websites like Yelp allow brands to target a highly influential audience, with 40% of users aged 18-35 and another 40% with a self reported income of over 100k.

So how should brands approach online review sites, and how should they encourage customer reviews? This week on Brand Newsroom, Nic Lembo, Manager of Public Relations and Outreach at Yelp, joins the Brand Newsroom team to discuss strategies and best practice for brands with a community of online reviewers.

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Yelp