Recently, US agency Solve made headlines by accumulating 100,000 views on a four minute blank YouTube video. The event raised a question to the industry: How valuable are views and impressions as metrics to measure success? Particularly in light of reports revealing bots are used to rack up numbers like views, can we really rely on online advertising to produce results? This week the Brand Newsroom team are joined by James Dillon from Gorilla 360 to discuss why online advertising misses the mark. According to the group, if your marketing doesn’t meet business objectives, it’s an expensive waste of time.

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Is quality or quantity more important to your brand when it comes to building an audience? Many organisations focus on growing the size of their audience, but neglect to consider the type of audience they are building.

This week Bobbi Mahlab and Roslyn Atkinson from Mahlab Media join the Brand Newsroom podcast to discuss how to build a quality community through content marketing. According to the guests, if a content marketing program is worth its salt, it will foster a sense of belonging, connectedness, passion and involvement within an audience.

 

Have you ever gone off the grid with a break from technology? Many brands get so into the habit of posting online, they forget to consider the purpose behind their activity.

This week Sarah Mitchell returns from her trip away to discuss the benefits of disconnecting with the Brand Newsroom Team. James, Nic and Sarah agree taking a break from the digital world can bring originality back to your online presence. Who are you sharing for, and what do they gain when you post online?

In the world of social media, posts from your private life are publicly accessible; with one quick Google search, your social media profiles can be linked to your company.

So what should you be wary of when posting online? This week, James Lush and Nic Hayes of the Brand Newsroom team discuss how social media activity of an individual can impact overall brand image. Do you know how to react when negative repercussions arise?

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