Search engine optimisation (SEO) is an incredibly valuable marketing practice, and as online audiences grow, so does its importance to your business. In this episode of the Brand Newsroom Moz founder, Rand Fishkin, joins James Lush and Nic Hayes to shed some light on SEO and and how to use it best. He offers a 4-step process on how to elevate your content, and increase your SEO ranking. Continue reading

On this episode of The Brand Newsroom, Nick Hayes and Sarah Mitchell are joined by Carla Johnson to understand her new book, ‘Experince: The 7th Era of Marketing,’ and the current direction of the industry. They discuss the power emotional connection has over a purchase decision, the part that story plays in that context, and why story requires grit. Continue reading