Search engine optimisation (SEO) is an incredibly valuable marketing practice, and as online audiences grow, so does its importance to your business. In this episode of the Brand Newsroom Moz founder, Rand Fishkin, joins James Lush and Nic Hayes to shed some light on SEO and and how to use it best. He offers a 4-step process on how to elevate your content, and increase your SEO ranking.

Rand also shares why he started Moz, and their core values. He discusses the importance of transparency and why he is ready to share so many of his secrets.  

“If you’re looking for a great way to stand out in your field, and be unique, and you believe like I do that transparency is worthy of embracing, go for it! It can be really powerful.” Rand says.

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Image Credits:

Cover photo courtesy of the team at Moz.

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