This week James and Nic speak to Simon Holt, a veteran journalist with Australia’s Fairfax Media in Brisbane, who has written a book crammed with useful tips for anyone communicating with reporters. It’s called 101 Ways to Connect with Modern Newsrooms.

Journalism is changing fast. Newsrooms are shrinking, news is published online first, and the “hungry beast” that is publishing requires more content than ever before. So how do we communicate with journalists effectively to give our story pitch the best possible chance of success?

Links you might need

  • To take advantage of Simon Holt’s offer to Brand Newsroom listeners of free postage with a copy of 101 Ways to Connect with Modern Newsrooms, email him directly at
  • You can also buy a copy of Simon’s book here.  
  • Follow Simon Holt on Twitter


Simon Holt’s book

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