Today the Brand Newsroom team looks at how brands use humour to interact with their customers on social media. Continue reading
Brands can’t afford to be “faceless” organisations. They need to interact with their customers, engage with them, gauge their reactions and get their feedback. In-Person events are a great way to do that. Continue reading
After a week in which Rio Olympics diving pool turning green, the Australian Census website crashed and Donald Trump suggested the Second Amendment might provide a way to deal with Hillary Clinton, the Brand Newsroom team takes a deep dive into PR disasters. Continue reading
In the 100th episode of Brand Newsroom the team takes a look back at some of the biggest lessons learned across almost two years of the podcast.
Today, the Brand Newsroom team looks at trust. Whom do we trust and why? And how do we build trust where it’s lacking? Continue reading