The team discusses one of their favourite topics – how to avoid making epic social media mistakes – with storyteller, marketer, and social media guru, Jonathan Crossfield.
Among his many titles he’s the Editorial Director behind Telstra’s content hub, Smarter Business Ideas. He is fresh back from Content Marketing World in the US, where he presented a paper on social media and audience: “the proper approach to social communications”.
Links you might need
- Here’s Jonathan’s column in Chief Content Officer magazine. It’s a great read.
- Take a look at Nic’s defence of the KFC social media ad here. (OK, it’s also a good read).
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