Lush Digital’s senior producer, Ian Bignell, joins James and Nic to dissect the Department of Finance’s “Game Changers” video — which has gone viral for all the wrong reasons.
Where did they go wrong? And how do you ensure your corporate video delivers for you and doesn’t turn you into a laughing-stock?
Links you might need:
- Watch the now famous “Game Changers” video, here.
- Here’s a blog post Ian wrote about where the video went wrong.
- And here’s that blog post James mentioned which suggests “not trying to be cooler than you are”.
On My Desk
- Nic’s recommendation was Intelligent Editing’s PerfectIt software.
- Ian’s recommendation was Vimeo’s Staff Picks.
- And James foreshadowed next week’s discussion about the bizarre PR disaster that one Australian brewery found itself in.
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