Jamie Wilkinson from Cannings Purple joins Nic and Sarah to break down what happened after a video called “Keeping it Light” sparked outrage in the community.
The video was made for the Bible Society and featured two conservative politicians drinking Cooper’s Beer and discussing same-sex marriage. For two weeks Australians watched this PR disaster unfold.
Links you might need
- Cooper’s Brewery has pulled down the main video but you can see some of it here, including the “hostage” apology video.
On My Desk…
- Jamie’s recommendation was the Social Stars website.
- Nic’s was his Meet The Media event
- Sarah recommended producer Dan Hatch’s blog post about the importance of keeping your writers happy.
Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Join the BNR Community!
Get exclusive content and opportunities to meet James, Nic and Sarah by joining the Brand Newsroom Community.