To help us understand what media monitoring can do for our brands, the BNR team is joined by MyMedia Intelligence co-founder, Paul Chapman.

We’ve come a long way from the days when “media monitoring” involved a ream of paper clippings and transcripts turning up on the boss’s desk each morning. Technology has changed everything.

Media monitoring has evolved into “media intelligence”.

 

Links you might need

 

On My Desk

    • Paul took a look at the latest West Australian radio ratings and noted that talkback radio ratings were down during the recent State Election — so where were people consuming their news on that event? There’s a take-out for that for every brand: know where you audience is consuming its news.
    • Nic mentioned the success he’d had selling tickets to his Meet the Media event by advertising it on Facebook, even though he didn’t put a call to action in the ad. Awareness, he said, was enough to encourage people to buy because the event is a good value proposition.
    • Sarah’s recommendation was a service called Mention, which is useful for smaller brands that might be interested in media monitoring but don’t have a big budget.
    • James recommended NPR’s Hidden Brain podcast.

 

Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
 

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