This week Sandra Brewer, the director of Perceptive Marketing,  joins the BNR team to talk about how to manage marketing for a portfolio of brands.

This to answer to a question from a listener, Adrian Jones, who noted that companies with multiple brands must have to treat marketing for their consumer-facing brands very differently to their corporate brand — as they have completely different audiences. It led to a really interesting conversation.
 

On My Desk

  • Sandra recommended the Positioning Roulette
  • Sarah recommended this video about choosing the right font.
  • Nic mentioned a survey of Australia media he’s recently carried out. One of the findings was that 84 per cent of reporters, producers and editors prefer to be contacted by a short “snippet” email, with a follow-up phone call a couple of hours later. More results to come soon.

 

Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
 

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