This week Sandra Brewer, the director of Perceptive Marketing, joins the BNR team to talk about how to manage marketing for a portfolio of brands.
This to answer to a question from a listener, Adrian Jones, who noted that companies with multiple brands must have to treat marketing for their consumer-facing brands very differently to their corporate brand — as they have completely different audiences. It led to a really interesting conversation.
On My Desk
- Sandra recommended the Positioning Roulette
- Sarah recommended this video about choosing the right font.
- Nic mentioned a survey of Australia media he’s recently carried out. One of the findings was that 84 per cent of reporters, producers and editors prefer to be contacted by a short “snippet” email, with a follow-up phone call a couple of hours later. More results to come soon.
Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Join the BNR Community!
Get exclusive content and opportunities to meet James, Nic and Sarah by joining the Brand Newsroom Community.