Having been bombarded by drip email campaigns for years, Sarah lets fly at this increasingly popular — but often very annoying —marketing  strategy.

But, does it work? And, if you’re going to use it, how do you get it right?

  • While Sarah might hate the tactic, companies that excel at drip marketing generate 80 per cent more sales at 33 per cent lower costs. Here are the statistics.
  • Drip marketing works by keeping you at the forefront of the prospect’s mind, providing a contact point for leads, and helping you target prospects who might be interested in future.

 

On My Desk

 

Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
 

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