Customer centricity is all about prioritising your customer’s specific needs, observing them objectively in order to understand these needs, and developing products and service offerings to deliver on these needs.

Today the BNR marketing podcast team asks, shouldn’t that be obvious?

Links you might need


On My Desk

  • Nic recommended Media Stable’s new podcast, The Experts. It’ll be out soon.
  • Sarah recommended this blog post by Carla Johnson called 34 of the Best Non-Marketing Books for Marketers.
  • James mentioned former US Federal Bureau of Investigations chief, James Comey, and the way he held himself during his recent US Senate committee appearance. He was, James says, a lesson in communicating with authenticity.

Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

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