Today, the BNR team discusses team building and how to pull together the right communications team for your business.

What do you do in-house? When should you bring in outside expertise? How do you know a PR consultant or writer is the right fit for your team?

 

On My Desk

• Nic recommended the Nigel Collin book, Game of Inches.
• James’s recommendation is Bernadette Jiwa’s book, Difference.
• Sarah’s recommendation was the New York Times “What We’re Reading” newsletter.
 
Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
 

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