The Brand Newsroom team gets a bit introspective today and discusses the challenges, highlights, pitfall and benefits of putting a podcast together.
Is it a worthwhile part of the marketing mix for your small business. This is episode 148 of Brand Newsroom and the team has learnt a thing or two along the way.
Here are the links you might need:
- Here’s the ‘6 reasons your business should use podcasting’ article James mentioned.
- And here’s another article explaining how podcasting is “the new talk radio”.
- And Nic will never forgive us if we don’t mention his new podcast, The Experts.
On My Desk
- Sarah recommended the Podcasters’ Hangout Facebook group and the Zoom Handheld Recorder.
- James’ recommendation was the Podcast Consumer 2017
Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
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