What does the demise of Australia’s best-known content marketing agency, King Content, mean for the rest of the content marketers?
There was some big news in the content marketing space here in Australia last week. Less than two years after media monitoring and data firm iSentia bought King Content for A$48 million, the company has killed off the brand, closed its New York and Hong Kong offices, and cut its staff. What went wrong? And what does it mean for content marketing?
Links you might need
- Here’s that Mumbrella report on King Content.
- And here’s the response by Bobbi Mahlab that Sarah mentioned.
On My Desk
- Sarah’s recommendation was this report by the Content Marketing Institute on how content influences purchasing decisions.
- Nic mentioned an app called Layout, which is available on iTunes and Google Play and can be used to make a montage of pictures.
- James’ recommendation was a book called TED Talks: The Official TED Guide to Public Speaking.
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