What does the demise of Australia’s best-known content marketing agency, King Content, mean for the rest of the content marketers?

There was some big news in the content marketing space here in Australia last week. Less than two years after media monitoring and data firm iSentia bought King Content for A$48 million, the company has killed off the brand, closed its New York and Hong Kong offices, and cut its staff. What went wrong? And what does it mean for content marketing?


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