Search Engine Optimisation: Is it the magic sauce we need to add to our content to help us reach our audience? Or is it an old-fashioned dark art we no longer need to worry about?
To discuss the state of SEO in 2017, the BNR team is joined by someone who really knows his stuff, Lush’s Zubin Fitter.
On My Desk
- Sarah recommended the LinkedIn Company Pages Playbook.
- Zubin recommended this clever calendar device, Calendly.
- James, who is obsessed with passwords, suggested the Dashlane Password Manager.
- And Nic recommended not underestimating the value of good old-fashioned merchandise in spreading brand awareness.
Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
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