James has a master’s degree in psychology, so the BNR team leans on his expertise to explore how to use psychology to succeed at marketing.
Lush Digital’s content strategist Carla Young is filling Sarah’s shoes this week.
Links you might need
- Here’s that article on the psychology of influence.
- And here’s the article on the psychology of colour.
On My Desk
Carla recommended the website Crazy Egg.
James recommended Bernadette Jiwa’s book, Marketing: A Love Story.
Nic recommended Soozey Johnstone’s book, I Am The Problem.
Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
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