Brand Newsroom’s Sarah Mitchell and producer Dan Hatch travel to Content Marketing World to chat with Joe Pulizzi, Robert Rose, Doug Kessler, Andy Crestodina, Clare McDermott, Jay Acunzo and Adam Franklin.
Brand Newsroom is the marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
These episodes were published as BNR 156 episodes A to F and the Robert Rose interview as BNR 157.
Joe Pulizzi at Content Marketing World 2017
Sarah and Dan caught up with Content Marketing Institute founder Joe Pulizzi for a chat about what to expect from this year’s CMW, the state of the industry in 2017, his vision for the future, his take on the King Content situation, and a few insights from the upcoming Benchmarks, Budgets and Trends report for 2018.
Andy Crestodina on a content-driven approach to conversions
Sarah and Dan catch up with Andy Crestodina — co-founder and strategic director of Chicago-based Orbit Media — to discuss how to use content to drive conversions. The discussion straddles both the worlds of content marketing and SEO.
Adam Franklin on building email subscribers
Sarah meets the CEO of Australia’s Bluewire Media, Adam Franklin, at Content Marketing World in Cleveland, Ohio. The topic? How to build your email subscriber list. Adam is the co-author of Web Marketing That Works.
Unthinkable’s Jay Acunzo on how to be a more inspired and inspiring marketer
Sarah and Dan chat to one of the most exciting content marketers in the world right now, Jay Acunzo. Jay is the host of the Unthinkable podcast (subscribe to it; trust us), which is really about thinking for yourself. His keynote was about being a more inspiring and more inspired content marketer. Jay is a delight. We hope you enjoy the podcast. You can follow Jay on Twitter and Snapchat: @jayacunzo.
Doug Kessler’s Big Fat B2B Content Marketing Strategy Checklist
Sarah and Dan meet with one of the most entertaining presenters in the game: co-founder and creative partner of Velocity, in London, Doug Kessler. Doug is on Twitter: @dougkessler. He blogs at: velocitypartners.com. Here’s the link to Doug’s strategy checklist.
Clare McDermott on the power of original research
Clare McDermott is chief consulting editor of Chief Content Officer magazine and owner of Solo Portfolio. She’s also a specialist in original research — which is a fantastic opportunity for anyone involved in content marketing. Sarah and Dan caught up with Clare right after she got off stage from interviewing the author of The Underground Railroad, Colson Whitehead. Clare is on Twitter: @SoloPortfolio.
Robert Rose is Killing Marketing
Robert Rose is one of the content marketing industry’s best thinkers. He and Joe Pulizzi have teamed up to write a new book, Killing Marketing, which looks at how the world’s most innovative businesses are turning content marketing from a cost into a profitable centre. Here’s a link to Killing Marketing.
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