Following Sarah’s assertion on a recent episode that “if everyone says they’re a thought leader, then no one is”, James, Nic and Sarah discuss “thought leadership”.

Is it a hollow marketing term? Or are the people who claim to be thought leaders actually changing their industry — and the world?

 

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On My Desk

 

Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

 

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