Following Sarah’s assertion on a recent episode that “if everyone says they’re a thought leader, then no one is”, James, Nic and Sarah discuss “thought leadership”.
Is it a hollow marketing term? Or are the people who claim to be thought leaders actually changing their industry — and the world?
Links you might need
On My Desk
- Nic recommended the service gotomeeting.
- Sarah recommended mockflow.
- James recommended Mark Lebusque’s book Being Human.
Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Join the BNR Community!
Get exclusive content and opportunities to meet James, Nic and Sarah by joining the Brand Newsroom Community.
Brand Newsroom: The little marketing podcast that’s big on personality!
As recommended by:
And as seen on: