Should brands be making a stand on social issues? And what are the factors any brand should consider before taking sides in a divisive issue?

With a public vote on same-sex marriage happening in Australia at the moment, many big companies and business leaders are becoming quite vocal about where they stand.

Also becoming quite vocal this week are Nic and Sarah, who have a good old-fashioned barney!

 

Links you might need

  • Here’s a bit of background on the vote that’s happening in Australia.
  • And here’s some background on Qantas boss Alan Joyce getting hit with a creampie.
  • Here’s some detail on Margaret Court, the former tennis champion Nic won’t share a plane with.
  • And here’s some info on athlete’s kneeling during the national anthem in the US.

 

On My Desk

 

Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

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Brand Newsroom: The little marketing podcast that’s big on personality!

As recommended by:

Peter Gearin’s Brand Tales

Content Marketing Institute

Electric Agency

Impact

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