Cor Hospes is a best selling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands came tell sexier stories.
The founder of Netherlands-based Merkjournalisten, Cor is a well-known international speaker, consultant and trainer — and he helps companies create stories worth sharing.
Here are the links you might need
- Here’s the Maersk website Cor mentioned.
- Here’s an article of Cor’s called “make love, not content”.
On My Desk
- Cor recommended a music festival in Groningen in the Netherlands.
- Sarah’s recommendation was the Brewer’s Dictionary of Phrase and Fable.
- James’s recommendation was a TED Talk by Rutger Bregman.
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