James and Nic are joined by a good friend of the podcast, storyteller, writer and marketer, Jonathan Crossfield, to talk about authenticity.
Specifically, they’re talking about how brands achieve authenticity and the paradox that involves.
Links you might need
- You can find Jonathan here.
On My Desk
- Jonathan recommended the BBC podcast, The Digital Human.
- Nic’s recommendation was Kristen Hansen’s book Traction.
- James suggested the Radio Lab podcast.
Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Join the BNR Community!
Get exclusive content and opportunities to meet James, Nic and Sarah by joining the Brand Newsroom Community.
Brand Newsroom: The little marketing podcast that’s big on personality!
As recommended by:
And as seen on: