Greg Allan is a real case study in how a small business can use content to do amazing things.

He is the director of Response Electricians and host of the host of the world’s number one podcast for his industry, The Electricians Success Podcast.

 

On My Desk

  • Sarah suggested Mark Schaefer’s article Is Content Marketing Sustainable?
  • Greg’s advice was to start filming your answers to your customer’s questions and publish it on your site. People will watch video
  • Nic is obsessed with merchandise again. This time he’s getting coffee mugs made. Not a bad idea – people look at their coffee mug on their desk all day.

 

Links you might need

 

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

 

Join the BNR Community!

Get exclusive content and opportunities to meet James, Nic and Sarah by joining the Brand Newsroom Community.

Brand Newsroom: The little marketing podcast that’s big on personality!

As recommended by:

Peter Gearin’s Brand Tales

Content Marketing Institute

Electric Agency

Impact

OMThreeSixty

Zoetic

And as seen on:

AdNews

 

Brand Newsroom © 2017