Greg Allan is a real case study in how a small business can use content to do amazing things.
He is the director of Response Electricians and host of the host of the world’s number one podcast for his industry, The Electricians Success Podcast.
On My Desk
- Sarah suggested Mark Schaefer’s article Is Content Marketing Sustainable?
- Greg’s advice was to start filming your answers to your customer’s questions and publish it on your site. People will watch video
- Nic is obsessed with merchandise again. This time he’s getting coffee mugs made. Not a bad idea – people look at their coffee mug on their desk all day.
Links you might need
- You can find Greg Allan here
- The Electrician’s Success Academy is here
- And here’s the Electrician’s Success Podcast.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
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