Facebook has changed its algorithm.

It was publicised as a way to combat fake news but the changes will also profoundly impact a brand’s ability to reach people through organic distribution. With brands already experiencing organic reach as low as 2.5 per cent, is it even worth businesses pouring time and resources into Facebook?


On My Desk

  • Sarah recommended the Bangor Maine Police Department’s Facebook page
  • Nic is still enthusiastically plugging the value of good merchandise. He’s filling the Lush/Media Stable kitchen with Media Stable-branded coffee mugs
  • And James recommended Richard Branson’s book Screw It, Let’s Do It.


Links you might need


Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.



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As recommended by:

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