Today Nic Hayes leads a discussion on personal brands. Specifically, how do you create one? What do you need to have in place to give your personal brand the best chance of creating the success you want to achieve? He’s joined by his Media Stable colleagues, general manager Michelle Soia and media engagement manager, Emily Morgan.

 

 

Here are some key take-outs:

 

  • Creating a personal brand means establishing trust with other people as an individual. Once people trust you as a person, they are more likely to come to you as a business.
  • You have control over the image you’re putting out there. So take control.
  • We all already have a personal brand and if you want to leverage that, you need to work out what kind of image you want to promote.

“Keep developing your knowledge. It adds to your personal brand — who you are and how you’re positioned.” — Michelle Soia, general manager, Media Stable

 

  • Have an “elevator pitch” ready. Know how to explain who you are and what you do in brief terms. Make it interesting.
  • People want relationships and a human connection — they like to know the person behind the business.

“It’s all about authenticity. Don’t just think ‘I want to be successful in this area so this is who I have to become’, it’s more about figuring out who you are and honing in on that person.” — Emily Morgan, media engagement manager, Media Stable

 

  • Your personal brand is not your corporate brand — unless you’re Richard Branson. You’re still the same person though. It’s authenticity that allows you to be both.
  • Make sure your social media is up-to-date and represents your brand well. Use a professionally-taken headshot.
  • Define your goals. Know what you want to achieve. Ask for feedback from people about the image you’re projecting.

“Build a strategy around your personal brand. It is different to your business strategy and it does need work — it takes energy and time.” — Nic

 

Here are the links you might need

 

Have you heard the one about…

Recently James, Sarah and Nic spoke to Michele Linn about the Content Marketing Institutes trends report for 2017.

 

And here’s a discussion with Jonathan Crossfield on how to avoid epic content marketing mistakes.

 

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Are you too sexy for LinkedIn? That’s the question photographer Julissa Shrewsbury posed in a recent blog post designed to get people thinking about what the images they use on social media say about their level of professionalism.

It got the Brand Newsroom team thinking about personal branding. Julissa joined James, Nic and Sarah for a chat.

 

Here are some key take-outs:

  • People make a judgement very quickly and first impressions stick. Don’t forget people are probably meeting you first online, not in person, these days.
  • You can look attractive in your image but if you’re trying to look “sexy”, it’s probably inappropriate for your brand.

“If you are trying to project a sexy image, it’s probably the wrong image for work—unless you are a sex worker.” — Sarah

  • If your image does not look professional, you’re doing yourself and your business an injustice.
  • It’s hard for people to take the information on someone’s professional page seriously if they aren’t dressed appropriately, looking smart, and in an appropriate setting or context.

“We have got to remember that every time we put something out there it’s so shareable… you have to have that professional look for your visuals—you can’t take a selfie.” — Nic

  • It’s still possible to look creative or attractive, just dress appropriately for your audience (both in your photographs and in your day-to-day).
  • You want to look professional and approachable. Working with a photographer you trust will help you achieve that.
  • Smile!

“A closed mouth smile does not give a message of friendly and approachable. As much as people tend to hate their own smile, other people love their smile. It’s your most natural look.” — Julissa Shrewsbury

Here are the links you might need

Have you heard the one about…

In this episode of Brand Newsroom James, Sarah and Nic took a close look at the role of photography in content.

 

And in case you missed it, last week the team caught up with Rebecca Lieb to talk about the metrics marketers most often overlook.

 

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Has your business been reviewed online? From a marketing perspective, review websites like Yelp allow brands to target a highly influential audience, with 40% of users aged 18-35 and another 40% with a self reported income of over 100k.

So how should brands approach online review sites, and how should they encourage customer reviews? This week on Brand Newsroom, Nic Lembo, Manager of Public Relations and Outreach at Yelp, joins the Brand Newsroom team to discuss strategies and best practice for brands with a community of online reviewers.

Links

Yelp