Public speaking is a vital skill for anyone in business, yet so many of us are bad at it. The Brand Newsroom team has been delivering presentations for years. Today they swap notes and share advice to help you make your presentations the engaging, lead-generating business tools you need them to be.

Here are some key take-outs:

  • Being able to present well allows you to demonstrate your knowledge, authority and expertise. It helps people connect with you and understand where you’re coming from.
  • It adds an element of the “personal” that sending email or giving them written information to read simply cannot do.

“When you can stand up and talk with ease and confidence about something, people really respond to that”. — Sarah

 

  • You don’t need to be cut and polished with everything you say, but talk with a clear objective. Leave the audience with a clear idea of what to do next.
  • Put some expression and some personality into your presentation. So many presentations are dull and almost ‘proforma’.

“It comes back to authenticity. In general life we don’t have everything scripted. If we’re meeting with someone and we’re telling them about our brand-new fantastic idea, we don’t suddenly whip out our PointPoint presentation”. — James

 

  • Make sure you know your material. If the power went out, you still want to be able to get your message across. When you practice, say it out loud. That’s the difference between a speaker and a good speaker.
  • This is NOT the same as being scripted. Scripted presentations do not feel authentic. You’re busy thinking about the next word, not the meaning of what you’re trying to say. You will lose connection with the audience.
  • If you’re using slides, they should really just be a queue for you to mark transitions. They shouldn’t be overloaded with text. These also allow you to be flexible.

“The people in the audience don’t want you to fail; they want you to succeed. They’re there to listen to you; you’re the expert. You’re the person they want to hear from”. — Nic

 

Have you heard the one about…

Recently James, Sarah and Nic took a close look at the benefits of podcasting for brands.

 

And here’s a discussion about where to share your content.


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Sales and marketing are meant to be on the same team, so why are they so often at war?

One level, it’s completely understandable. The two departments have different goals and missions. Sales is tasked with closing business ­— getting people in and getting them to sign on the dotted line. Marketing on the other hand tries to help attract customers to the organisation. It gives them differing worldviews and different ideas about what is important. It’s that kind of friction that causes conflict.

Sarah Mitchell says sales and marketing are factional groups who often not only don’t understand each other but don’t respect each other either.

“Sales and marketing are usually at odds with each other, if not at full-blown war against each other,” Sarah says.

So, how do you get them on the same page? Is it possible to get your sales and marketing teams working together? In this week’s Brand Newsroom, Sarah, James Lush and Nic Hayes suggest that it is. But how do you achieve such glorious harmony?

The Brand Newsroom team has some tips to help get everyone on the same page. It all starts with getting everyone in the same room and helping each team understand the other’s pressures and purpose.

Sarah says marketing needs to get to the bottom of what the sales team “are hearing when they’re going out there and hearing ‘no, no, no’ from the customer”.

“If you’re delivering something — a podcast or video or case studies — that doesn’t help them close business then I think as marketers we’re not doing our job,” Sarah says.

In any digital project there are considerations to be made when selecting a team. Should your team be project managed in-house, or should you outsource to an agency? Should you choose a local designer, or opt for a designer in another country for a lower fee?

This week the Brand Newsroom team clear the air. In response to a question sent to them from a listener, the team offer their own advice and experiences when it comes to selecting a project team. According to James, Sarah and Nic, there are certain things to look out for to get the biggest bang for your buck.