Cor Hospes is a best selling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands came tell sexier stories.
Should brands be making a stand on social issues? And what are the factors any brand should consider before taking sides in a divisive issue?
Customer service is one of the best marketing tools around. James, Nic and Sarah are joined by an expert in the area: the founder of Dime Customer Service, Chris Smoje.
Following Sarah’s assertion on a recent episode that “if everyone says they’re a thought leader, then no one is”, James, Nic and Sarah discuss “thought leadership”.
Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise.