Should brands be making a stand on social issues? And what are the factors any brand should consider before taking sides in a divisive issue?
Customer service is one of the best marketing tools around. James, Nic and Sarah are joined by an expert in the area: the founder of Dime Customer Service, Chris Smoje.
Following Sarah’s assertion on a recent episode that “if everyone says they’re a thought leader, then no one is”, James, Nic and Sarah discuss “thought leadership”.
Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise.
Brand Newsroom’s Sarah Mitchell and producer Dan Hatch travel to Content Marketing World to chat with Joe Pulizzi, Robert Rose, Doug Kessler, Andy Crestodina, Clare McDermott, Jay Acunzo and Adam Franklin.