Do you know the difference between your news and a newsworthy story? Do you know the biggest reason most brands fail to get press coverage for their news? The Brand Newsroom team discusses why some brands get a lot of press coverage and others get none at all. Continue reading
The incomparable Robert Rose, Chief Strategy Officer of the Content Marketing Institute, Author and Storyteller, joins the Brand Newsroom team to discuss why he’s looking forward to coming back to Australia for Content Marketing World Sydney. He delves into the most important component of content marketing, why Australian content marketers have an advantage over their North American counterparts and proves everyone can tell a story. Continue reading
Research from The Economist Group shows a big difference between how marketing departments are implementing content marketing strategies and what the C-Suite wants. Nic Hayes, Sarah Mitchell and James Lush discuss how to engage with the influencers in their language and tell you what content you should be producing for top executives. Continue reading
The Brand Newsroom team debates the merits of Metro Train’s Dumb Ways to Die project from the viewpoint of content marketing, PR and broadcasting. Was the campaign a success? A recent opinion piece in Mumbrella calls into question whether the multiple award-winning campaign was effective in reducing train accidents and improving rail safety. Is Dumb Ways to Die marketing or is it entertainment?