Robert Rose

The incomparable Robert Rose, Chief Strategy Officer of the Content Marketing Institute, Author and Storyteller, joins the Brand Newsroom team to discuss why he’s looking forward to coming back to Australia for Content Marketing World Sydney. He delves into the most important component of content marketing, why Australian content marketers have an advantage over their North American counterparts and proves everyone can tell a story. Continue reading

The Brand Newsroom team debates the merits of Metro Train’s Dumb Ways to Die project from the viewpoint of content marketing, PR and broadcasting. Was the campaign a success? A recent opinion piece in Mumbrella calls into question whether the multiple award-winning campaign was effective in reducing train accidents and improving rail safety. Is Dumb Ways to Die marketing or is it entertainment?
 

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