In this episode, James, Sarah and Nic look at the issues and negativity surrounding brand journalism, in particular from “news” journalists!
James, Sarah and Nic take a look at the importance of following a strategy, how face-to-face events are the most important form of content marketing you can carry out, and the different roles that marketers and journalists can play within the brand newsroom setting. Continue reading
Today, James, Sarah and Nic look at how brands should avoid jumping on the trending #stories, and in particular those stories that are of a sensitive nature. Continue reading
What role do editors play and why are they so important to a brand? Continue reading
In this episode, we look at writing headlines, paying writers, making video newsletters and communicating with podcasts. Continue reading