When brands pursue content marketing, they usually focus on publishing through the Internet and social media. Does this inhibit them from reaching their full potential? This week the Brand Newsroom team discusses how business can capitalise on traditional media to extend the reach of their content.

Find out why your content gets a stamp of authority and credibility and where many brands go wrong in their approach. With years of experience working in the space, Nic Hayes and James Lush share insider tips on changes you can make to your content in order to appeal to traditional media outlets.

Episode #21 of Brand Newsroom debates whether Metro Train’s Dumb Ways to Die was a success. A recent opinion piece in Mumbrella calls into question whether the multiple award-winning campaign was effective in reducing train accidents and improving rail safety. Is Dumb Ways to Die marketing or is it entertainment?

Nic Hayes, Sarah Mitchell and James Lush debate the merits of the project from the viewpoint of content marketing, PR and broadcasting.

What’s your opinion about Dumb Ways to Die?

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