Episode #18 of Brand Newsroom – As a backlash on storytelling begins to circulate through marketing circles, Brand Newsroom breaks down the importance of using storytelling techniques as a foundation for every piece of content you create. Jonathan Crossfield joins James Lush, Nic Hayes and Sarah Mitchell to discuss why it’s more important than ever for brands to include storytelling in their brand journalism and content marketing initiatives.

headshot of Jonathon CrossfieldWhat can brands do to increase the effectiveness of their storytelling? The Brand Newsroom team share practical examples you can implement today. Have a listen.


Wake up, marketers: storytelling is not a strategy

Episode #16 of Brand Newsroom – In this episode we examine the difference between being an expert and being an authority in your field. Is it enough to know a lot about your area of expertise or is it essential to do more? Does the digital age make it easier or harder to be an expert?

Nic Hayes and Sarah Mitchell debate these points inspired by an article written by Trevor Young at Authority Partners titled, Why Building Authority is Vital to the Success of Your Reputation and Business.

Episode #11 of Brand Newsroom – In this episode we look at the Australian statistics of content marketing in comparison to the rest of the world. We also talk about what a content marketing strategy looks like and and whether companies actually follow their own content strategy document. All that plus tips of the week.

Articles referred to in the podcast:

Content Marketing Challenge: Creating Engaging Content

Content Marketing Strategy Crucial for ROI New Research Shows

The Changing Landscape of Content Marketing in Australia