The rules about what makes a successful blog are changing.
Are you funny? Can you write content to evoke a smile or even produce a laugh? Does it make sense for a serious brand to produce funny content? The Brand Newsroom hosts – James Lush, Nic Hayes and Sarah Mitchell – sat down with comedian Jordana Borensztajn at Content Marketing World Sydney and enjoyed a rollicking good time and more than a few laughs. Continue reading
Blogging heavyweight Jeff Bullas considers himself a ‘publisher with a purpose’ and remains one of the biggest players in Australia’s digital marketing niche. Jeff tells Brand Newsroom about the breakthroughs that led to obtaining 30,000 email subscribers to his blog and 300,000 Twitter followers. Continue reading
The Brand Newsroom team takes a look at how much influence bloggers have over their audiences and why we must all remember to speak “human” when it comes to storytelling. Continue reading