Customer service is one of the best marketing tools around. James, Nic and Sarah are joined by an expert in the area: the founder of Dime Customer Service, Chris Smoje.
Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise.
James, Sarah and Nic are joined by Lonely Planet’s director of sales and marketing, Chris Zeiher, who explains how a company with a printed product made the transition to a digital world.
James has a master’s degree in psychology, so the BNR team leans on his expertise to explore how to use psychology to succeed at marketing.
Search Engine Optimisation: Is it the magic sauce we need to add to our content to help us reach our audience? Or is it an old-fashioned dark art we no longer need to worry about?