It’s a special BONUS edition of Brand Newsroom to discuss the Content Marketing Institute’s Benchmarks, Budgets and Trends Report for Australia for 2018.
Customer service is one of the best marketing tools around. James, Nic and Sarah are joined by an expert in the area: the founder of Dime Customer Service, Chris Smoje.
Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise.
James, Sarah and Nic are joined by Lonely Planet’s director of sales and marketing, Chris Zeiher, who explains how a company with a printed product made the transition to a digital world.
James has a master’s degree in psychology, so the BNR team leans on his expertise to explore how to use psychology to succeed at marketing.