Cor Hospes is a best selling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands came tell sexier stories.
Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise.
Brand Newsroom’s Sarah Mitchell and producer Dan Hatch travel to Content Marketing World to chat with Joe Pulizzi, Robert Rose, Doug Kessler, Andy Crestodina, Clare McDermott, Jay Acunzo and Adam Franklin.
Have you considered how collaboration with another brand can open your company to a larger audience? Are you still using demographics to develop your buyer personas? Is your content catering to the masses or operating within a well-defined niche?
Andrew Davis, best-selling author of Brandscaping, joins the Brand Newsroom team for a special edition recorded at Content Marketing World Sydney. He shares his ideas on the opportunities brands have to create better content while reaching a wider audience. Davis is one of the most active minds in marketing and voted the best presenter at Content Marketing World in the USA.
Where have you had success teaming up with other brands?