How much of your time, effort and IP are you giving away for free? Why are you doing it?
Following Sarah’s assertion on a recent episode that “if everyone says they’re a thought leader, then no one is”, James, Nic and Sarah discuss “thought leadership”.
This week James and Nic speak to Simon Holt, a veteran journalist with Australia’s Fairfax Media in Brisbane, who has written a book crammed with useful tips for anyone communicating with reporters. It’s called 101 Ways to Connect with Modern Newsrooms. Continue reading