In this episode the Brand Newsroom team are joined by Tim Burrowes, Content Director of Mumbrella, to discuss the 21st birthday celebration of M&C Saatchi and what this means for the marketing and advertising industry. Continue reading
According to the Brand Newsroom team, brands should analyse their content production processes in terms of time, cost and quality. There isn’t a one-size-fits-all solution for the perfect ratio. Indicators within every organisation will point towards certain choices. Continue reading
The Brand Newsroom team debates the merits of Metro Train’s Dumb Ways to Die project from the viewpoint of content marketing, PR and broadcasting. Was the campaign a success? A recent opinion piece in Mumbrella calls into question whether the multiple award-winning campaign was effective in reducing train accidents and improving rail safety. Is Dumb Ways to Die marketing or is it entertainment?