Should brands be making a stand on social issues? And what are the factors any brand should consider before taking sides in a divisive issue?
This week Sandra Brewer, the director of Perceptive Marketing, joins the BNR team to talk about how to manage marketing for a portfolio of brands. Continue reading
The Brand Newsroom team takes a close look at negativity. How should we handle it? What’s the cost of letting it run free? Continue reading
With many British voters already experiencing “Regrexit” after choosing to leave the European Union, what are the lessons for communicators? Continue reading