We probably all need a bit of social media training for our businesses.
Should brands be making a stand on social issues? And what are the factors any brand should consider before taking sides in a divisive issue?
Customer service is one of the best marketing tools around. James, Nic and Sarah are joined by an expert in the area: the founder of Dime Customer Service, Chris Smoje.
James, Sarah and Nic are joined by Lonely Planet’s director of sales and marketing, Chris Zeiher, who explains how a company with a printed product made the transition to a digital world.
James has a master’s degree in psychology, so the BNR team leans on his expertise to explore how to use psychology to succeed at marketing.