PR Warrior Trevor Young joins Nic and Sarah for a conversation about taking your online influence offline in order to market more effectively.
On My Desk
- Sarah recommended Mark Masters’ You Are the Media podcast
- Nic recommended Ricky Nowak’s book How to Make Good People Great Leaders
- And Trevor suggested David Hieatt’s How a Simple Email Can Transform Your Business.
Links you might need
- Here’s Trevor’s original blog post on offline influence
- Trevor mentioned Mark Masters’ You Are the Media Conference in the UK (our producer, Dan Hatch, will be there. Come say hi!) You can also sign up for Mark’s weekly newsletter
- Here’s Dionne Lew
- This is where you find Jay Acunzo (and his Unthinkable podcast)
- And here’s Jonathan Crossfield.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
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